Practicing effective internet marketing strategies in Northampton is one of the best ways a company or business can grow it’s prospects to a high profit margin . There are many reasons and factors that make online marketing an alternative way of advertising a company’s products and services. Unlike other traditional methods of advertisement, online marketing…
Continue readingBehavioural Targeting and Persona Production
Behavioural targeting is something that’s said to improve visitor experience but also benefit the company that’s advertising their products/services. Behavioural targeting involves a system creating various personas, and they then choose what content to display to a certain persona. This in simple terms means that if you’re in to sports, you’re likely to be provided…
Continue readingSimplicity – Key to a Good Logo
A simple logo can be very beneficial in terms of improving brand recognition, and you should always aim to keep your logo as simple as possible. Simple often means professional and some companies only use one image or piece of text, and that’s all they need. There are times when companies take it too far,…
Continue readingGoing Responsive
A responsive design is the perfect solution if you want one single website that works effectively on mobiles, tablets and laptops among other devices. A responsive website design will automatically adjust to suit a device’s screen size, and this means the visitor is presented with the same website, no matter what device they’re using. A…
Continue readingSEO or PPC
Many people often decide between pay per click and SEO but the truth is you should be doing both. Most small businesses will agree that they do not appear as often as they would like in the top search results, but there is stiff competition out there, and pay per click will ensure your businesses…
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