A simple logo can be very beneficial in terms of improving brand recognition, and you should always aim to keep your logo as simple as possible. Simple often means professional and some companies only use one image or piece of text, and that’s all they need. There are times when companies take it too far,…
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Going Responsive
A responsive design is the perfect solution if you want one single website that works effectively on mobiles, tablets and laptops among other devices. A responsive website design will automatically adjust to suit a device’s screen size, and this means the visitor is presented with the same website, no matter what device they’re using. A…
Continue readingSEO or PPC
Many people often decide between pay per click and SEO but the truth is you should be doing both. Most small businesses will agree that they do not appear as often as they would like in the top search results, but there is stiff competition out there, and pay per click will ensure your businesses…
Continue readingTweeting your Business to the Top
Many businesses use twitter to grow their business but not many businesses manage to use it effectively. Taking information from your website and posting it to your followers is unlikely to impresses and you have to be able to provide content that interests customers and sparks engagement. It’s important to make sure you’re not being…
Continue readingCTA Overload
A CTA (Call to Action) can urge visitors to go to the most important pages on your website and they can actually play a big role in converting customers. Many people do know this, but overloading your page with too many CTAs will have the opposite effect. If there’s too much going on, a customer…
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