In marketing, there are many techniques that you can employ to improve the chances of people finding your products, but throughout the history of marketing, content marketing has been used to encourage people to choose one product over another. If we take a look at food products, like sponge cake; the theory would be that…
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Negative SEO
Google has done a lot to try to reduce the amount of spam created to game the algorithms used to generate the organic search results of their search engine. Some of these actions have been great, while others have had unforeseen repercussions. One of the biggest changes they’ve put into practice is their attempt to…
Continue readingKeeping your Reputation in Check
When you start branching out into social media, and begin to really share your brand message, you can at times leave yourself open to criticism and complaints, and that’s why you need to maintain your reputation. The only way you’re able to do this well, is by checking your social media pages, review pages, website…
Continue readingInternet Marketing Strategies that you Should Know
Practicing effective internet marketing strategies in Northampton is one of the best ways a company or business can grow it’s prospects to a high profit margin . There are many reasons and factors that make online marketing an alternative way of advertising a company’s products and services. Unlike other traditional methods of advertisement, online marketing…
Continue readingBehavioural Targeting and Persona Production
Behavioural targeting is something that’s said to improve visitor experience but also benefit the company that’s advertising their products/services. Behavioural targeting involves a system creating various personas, and they then choose what content to display to a certain persona. This in simple terms means that if you’re in to sports, you’re likely to be provided…
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