Many businesses are becoming increasingly aware of the importance of ‘mobile-friendliness’, but why’s it so important to marketers? Well, the fact of the matter is many people buy products and services online (we all know this), and if the information cannot be found and easily viewed on a mobile device, it could be inadequate. Emails…

In marketing, there are many techniques that you can employ to improve the chances of people finding your products, but throughout the history of marketing, content marketing has been used to encourage people to choose one product over another. If we take a look at food products, like sponge cake; the theory would be that…

Google has done a lot to try to reduce the amount of spam created to game the algorithms used to generate the organic search results of their search engine. Some of these actions have been great, while others have had unforeseen repercussions. One of the biggest changes they’ve put into practice is their attempt to…

When you start branching out into social media, and begin to really share your brand message, you can at times leave yourself open to criticism and complaints, and that’s why you need to maintain your reputation. The only way you’re able to do this well, is by checking your social media pages, review pages, website…