I know what you’re thinking. What is the point of email marketing when all it does is end up in someone’s spam folder? Surely spam has effectively killed off email as a marketing vehicle. Well, just stop and ask yourself why businesses spend so much time and money sending out all these emails in the first place. Is it because they enjoy nothing better than filling your trash folders? No. They engage in email marketing purely and simply because it works.

A recent survey has shown that 72% of businesses that responded said that the return on investment (ROI) from email was excellent or good. Targeted email marketing has a global reach no matter where you are, and your products will be reaching people even when you are out of the office, while there’s 24/7 access to your customers anywhere in the world.

Another attractive aspect of this marketing method is that it is targeted through customised address lists and can be focused even more by including an opt-in/unsubscribe option, meaning you reach only those who are genuinely interested in your products and services.