Many businesses use twitter to grow their business but not many businesses manage to use it effectively. Taking information from your website and posting it to your followers is unlikely to impresses and you have to be able to provide content that interests customers and sparks engagement.
It’s important to make sure you’re not being too sales driven, and no followers want endless amounts of spam. When you’ve found a winning formula, and you’re seeing engagement on a regular basis, you can communicate with your followers and actually target customers. By showing you’re active and open to discussions, you’re inviting more people in, and what you’re essentially doing is communicating directly with prospective customers.
It is possible to tweet your way to the top but it can take time to grow your audience, and it requires a lot of hard work and determination, while your audience’s needs should always be put first.