Three Reasons Why Your Brand Logo Should Be a Vector Image

There are so many people willing to create a ‘logo’, for pennies, but you need to ensure that you are actually getting something worth paying for. Your logo helps tell people who you are and what your business is about, so it is definitely worth investing in something that will work for you and last a long time. To understand what a vector logo is, you need to understand the difference between a raster image and a vector image.

A Raster image is made of pixels and as you resize it, it will distort and pixelate, this does not happen with a Vector image. Vector images are much more versatile.

Vector Images:

1. Are infinitely scalable! This means you can make it as big or small as you like without it losing its shape, resolution or quality.

2. Are easily editable. If you want to change the color, hue or rearrange the components of your logo, this can easily be done in Adobe Illustrator (which offers free trials).

3. Have several different export options. While using vector-based programs you can easily save the image in the format that you require for whatever project you need it for.