The role of a marketing assistant

Many businesses employ marketing staff and for small businesses, one of the most common entry- to mid-level roles is Marketing Assistant.

As a Marketing Assistant in a small or medium sized company, you will be responsible for maximising free PR coverage, making adverts, monitoring web traffic, managing outsourced work, producing customer communications and managing social media platforms. These are just some of the typical daily tasks of a Marketing Assistant, and it’s a good role to have under your belt if you’re looking to move on to be a Marketing Manager or a Marketing Executive. Depending on the business you’re working for, you may be required to understand the advantages and drawbacks of different types of advertising, whether that is online or offline. Usually, the Marketing Assistant will report into the manager or director, so you do have someone looking over your shoulder every now and again, making sure you’re meeting important deadlines.