Businesses can benefit hugely by trialling a direct marketing campaign. This area of marketing could be brilliant in a lot of different areas, including direct mail and direct calling. Actively marketing to your customers is a great technique, and even if your business isn’t very big it still can work well.
Take a small services business like contractors, they don’t really have the resources to do a massive marketing campaign, and even if they did, then it probably wouldn’t go anywhere. Due to the nature of their business, they need to have a marketing strategy which seeks to develop business in their local area. This situation is exactly where a direct mail campaign would be ideal. This allows you to spend your money by targeting your local area exclusively, allowing you to ensure that your money is being spent wisely.