A simple logo can be very beneficial in terms of improving brand recognition, and you should always aim to keep your logo as simple as possible.
Simple often means professional and some companies only use one image or piece of text, and that’s all they need. There are times when companies take it too far, and they try to include too many details, and in doing this, they make it more difficult for customers to remember.
Keeping your logo simple is one effective way to maintain a professional image, but that doesn’t necessarily mean you have to make your logo ‘boring’. You can still get your personality across, and you do this by incorporating subtle features that reflect you and your company.