Marketing is an important factor when it comes to advertising your company, however, how much time should you invest in your social media platforms? While regular activity is recommended, you do not want to over fill your pages, creating a spam-like effect and making your followers unfollow you. You should keep all platforms, including Twitter,…
Continue readingNo one can deny the use of social media in marketing and advertising. According to a study by CeBIT, 74% of consumers rely on social media before they buy products. You don’t just have to be active on social media nowadays, but you should constantly consider presenting your brand a way that appeals to your…
Continue readingIf done as it should be, business email marketing can prove to be one of the most cost-effective types of internet advertising. To start you must have a specific business email marketing plan. Before testing any business e-mail marketing approach, it is always good to refine the offer, through Yahoo search or Google Ad words,…
Continue readingWordPress has since become the most popular content management system in the world since it was launched in 2003. More than 75 million sites use it to publish new posts every minute, just like ours! It has become a favorite CMS among businesses due to its powerful nature and is recommended for all types of…
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Many businesses employ marketing staff and for small businesses, one of the most common entry- to mid-level roles is Marketing Assistant. As a Marketing Assistant in a small or medium sized company, you will be responsible for maximising free PR coverage, making adverts, monitoring web traffic, managing outsourced work, producing customer communications and managing social…
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