Many businesses employ marketing staff and for small businesses, one of the most common entry- to mid-level roles is Marketing Assistant. As a Marketing Assistant in a small or medium sized company, you will be responsible for maximising free PR coverage, making adverts, monitoring web traffic, managing outsourced work, producing customer communications and managing social…
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Live chat is a very useful tool for medium to large sized businesses. If you have the personnel available to answer questions from those visiting the website, you can use them to generate sales for your business. With a live chat system, you’re able to answer any questions they may have about your products or…
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There’s a lot to PPC advertising and in this post we’ll be referring to the most popular platform Google AdWords. You need to understand bidding strategies, quality scores, ad ranks, keywords, click through rates, sales and conversions. Thankfully Google freely publishes helpful guides and information so there’s nothing to stop a business owner from learning…
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Solus email marketing can be an extremely effective form of advertising, and it’s something many of today’s business, lifestyle and trade magazines are offering. Because their subscriber lists are huge and most people who get a copy of their magazine receive their emails too, companies can pay to have their business featured in their weekly…
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Businesses can benefit hugely by trialling a direct marketing campaign. This area of marketing could be brilliant in a lot of different areas, including direct mail and direct calling. Actively marketing to your customers is a great technique, and even if your business isn’t very big it still can work well. Take a small services…
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