Email may not be the first method that comes to mind when you think of digital marketing. It’s slightly older than the likes of social media marketing, blog networking or influencer marketing, but it’s still incredibly important.
If you’re fortunate to have dealt with hundreds if not thousands of customers in the last year or so, then you may already have a big list of emails to work with. If that’s the case and you haven’t yet done anything with those email addresses from previous customers, you’re missing out! You can be reaching them each and every month with an email that entices them to buy from you again, return to your shop in the future or just keep in touch. Email can keep you in the customer’s mind for recommendations or future purchases, and though people received lots of emails every day, it’s still a very effective way of influencing leads, sales and conversions.