Live chat is a very useful tool for medium to large sized businesses. If you have the personnel available to answer questions from those visiting the website, you can use them to generate sales for your business. With a live chat system, you’re able to answer any questions they may have about your products or services. You can also tell them why they should choose you, and get to understand their exact requirements. With an online chat plugin on WordPress, you can take your businesses to the next level, and this is even the case for very small businesses. If you don’t have the staff available to manage the chat feature, you can always outsource this for a small cost. The only downside is that they may not be able to give the best possible answers, perhaps costing you in sales.