Social media marketing is becoming the most effective way to market your business online, and with so much competition around, it is important to get it right.

Social media business platforms should represent your company by incorporating brand identity within them. When you consider the number of social media platforms that assist with marketing, this list is constantly increasing, however, the top platforms tend to be Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google plus.

All platforms provide ways to promote your business in a different way, however, this should stop you from making your platforms identity consistent to one another. Consistency across your social media platforms will help promote your business and make your brand more memorable to the viewers. This can be achieved by creating eye-catching visuals for your profile pictures and banner images that include your brand’s logo, colours and typography. This is a great way to start your businesses social media marketing strategy.