How learning PPC will save you money

There’s a lot to PPC advertising and in this post we’ll be referring to the most popular platform Google AdWords. You need to understand bidding strategies, quality scores, ad ranks, keywords, click through rates, sales and conversions. Thankfully Google freely publishes helpful guides and information so there’s nothing to stop a business owner from learning more about the platform and how to get the best out of it. If you don’t fully understand it and you pay thousands of pounds to a PPC management agency, you’ll be wasting your AdWords spend on them, reducing your ROI. We recommend all businesses owners or marketing managers learn the basics of PPC advertising before creating any campaigns.