A responsive design is the perfect solution if you want one single website that works effectively on mobiles, tablets and laptops among other devices. A responsive website design will automatically adjust to suit a device’s screen size, and this means the visitor is presented with the same website, no matter what device they’re using.
A responsive website design is a solution to improving conversions on mobiles and tablets, while the other option is having a seperate website design completely for mobiles. This can be beneficial if you feel that you don’t want to make any changes to your existing desktop website design, yet it can mean spending more money in the long run because there will be two separate websites that need developing.
It must be said that a responsive design is not a mobile solution unless it’s been designed skilfully, taking your target audience’s interest and requirements into account. A poor responsive design can actually worsen enquiries and that’s why any designs need to be carried out expertly.