If you have not been using google analytics to help understand your customers better, than you definitely should be!! There is so much you can learn about your website and your users by occasionally studying your analytics and those of your competitors.

Five Benefits of Utilising Google Analytics

1. See where you rank in search engines. Keyword usage in your website can help improve this.

2. See what kind of first impression you are making and where your users are located.

3. See what demographics you can collect on your users so you can learn how to better target your content towards them.

4. See which areas you need to improve upon and use that data to set your future goals, campaigns and adjust your offerings.

5. See what your competition is up to, what they are doing right and what they are doing wrong, to help guide your future decisions and to try and be one step ahead of them.

Google Analytics is an incredible resource for businesses and can really give some good data and information that will help your business grow.