A CTA (Call to Action) can urge visitors to go to the most important pages on your website and they can actually play a big role in converting customers. Many people do know this, but overloading your page with too many CTAs will have the opposite effect.

If there’s too much going on, a customer will not know where to click, and CTA overload may convince them to visit a competitor’s website. People will visit your website for a reason, because they’re looking for something and the information they need should be easy to find, which isn’t always the case when you have CTAs scattered left, right and centre.

Speaking to a designer about the best way to incorporate CTAs can be really beneficial, and if they carry out the work they’ll be able to produce a CTA that fits in with the design of your website and subtlety persuades visitors to go to those all important pages.