Email may not be the first method that comes to mind when you think of digital marketing. It’s slightly older than the likes of social media marketing, blog networking or influencer marketing, but it’s still incredibly important. If you’re fortunate to have dealt with hundreds if not thousands of customers in the last year or…
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You don’t need vast amounts of higher education in your locker to know the crucial role your customers play in the long-term success of your business. It’s your customers who can help you bring in more customers on your behalf, so you must make sure you provide them with a memorable experience each and every…
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Social media marketing is becoming the most effective way to market your business online, and with so much competition around, it is important to get it right. Social media business platforms should represent your company by incorporating brand identity within them. When you consider the number of social media platforms that assist with marketing, this…
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Many marketing agencies will have their own way to explain what content marketing is, and how it works. But to put it simply it takes highly relevant content including keywords that are added to your website to improve SEO and overall boost your rankings. This content can be added to a blog post, cases study,…
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I know what you’re thinking. What is the point of email marketing when all it does is end up in someone’s spam folder? Surely spam has effectively killed off email as a marketing vehicle. Well, just stop and ask yourself why businesses spend so much time and money sending out all these emails in the…
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