Negative SEO

Google has done a lot to try to reduce the amount of spam created to game the algorithms used to generate the organic search results of their search engine. Some of these actions have been great, while others have had unforeseen repercussions. One of the biggest changes they’ve put into practice is their attempt to…

Continue reading

Behavioural Targeting and Persona Production

Behavioural targeting is something that’s said to improve visitor experience but also benefit the company that’s advertising their products/services. Behavioural targeting involves a system creating various personas, and they then choose what content to display to a certain persona. This in simple terms means that if you’re in to sports, you’re likely to be provided…

Continue reading