If you have not been using google analytics to help understand your customers better, than you definitely should be!! There is so much you can learn about your website and your users by occasionally studying your analytics and those of your competitors. Five Benefits of Utilising Google Analytics 1. See where you rank in search…

Having fresh and trendy content will definitely help grow your brand but an important aspect to content creation is brand consistency. There are certain aspects of your content that should remain the same to help build trust with your customers or future customers. Five Tips in Consistency 1. Have a consistent ‘voice’ to your content….

A digital marketing agency is one that specialises in the components of online marketing. As more and more consumers turn to the Internet not only to conduct buying research but also to make buying decisions, this type of marketing has become an integral component of any company’s marketing mix. Below, we will talk about some…

There are so many people willing to create a ‘logo’, for pennies, but you need to ensure that you are actually getting something worth paying for. Your logo helps tell people who you are and what your business is about, so it is definitely worth investing in something that will work for you and last…